Why good architecture practices still attract poor-fit clients
Many practices assume difficult clients are simply the cost of staying busy. It’s not an unreasonable position, but there’s usually more going on.
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Some problems only reveal themselves once you've seen the same thing enough times to realise it isn't a coincidence.
These essays are about the patterns that keep showing up: in client fit, in fee conversations, in communication, and in the slow operational friction that nobody names until something breaks.
How I See It
All of my insights are based on my way of looking at things. This perspective, and how I approach the work, is explained in more detail on the How I See It page.
Read How I See ItWhat a difficult fee conversation is usually telling you
Fee resistance is rarely just about money. More often, it’s a signal that something else hasn’t quite landed, and it helps to know what.
Read essayThe client who was never going to be happy
Some projects do not go wrong because of the project work itself. They go wrong because the fit was never right from the start, and by the time that becomes obvious, it is already too late.
Read essayThe practice that runs on one person
Every practice has a go-to person. This is what that can cost both the person and the practice, and why it doesn’t have to stay that way.
Read essayThe answers hidden in your day-to-day work
Every time a prospective client asks the same first question, or you draw the same window detail, there’s content and clarity hiding in that repetition.
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